How to scale for profit,
not revenue
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⏰ 12:15 – 12:20 | Welcome & intro
Kick-off by Dennis De Cat (Fightclub) with a quick reality check on why ROAS isn’t enough in today’s e-commerce.
📊 12:20 – 12:35 | From ROAS to POAS®
A short presentation by Frederik Boysen (ProfitMetrics), covering the essentials of POAS®, how it differs from ROAS, and what it means for profitable growth.
🎤 12:35 – 12:55 | Panel discussion
A live discussion with Dennis, Frederik and e-commerce leaders. Expect an open debate on when POAS® makes sense, how to apply it in complex setups, and what tools marketers should add to their stack.
🙋 12:55 – 13:00 | Key takeaways & Q&A
Closing recap with practical conclusions and space for audience questions.
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HOW IT WORKS
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Many e-commerce brands still optimize for revenue. But revenue alone doesn’t pay the bills, profit does. That’s why it’s time to move beyond vanity ROAS and start steering on POAS® (Profit on Ad Spend).
During this on-demand webinar and panel discussion, we dive into what POAS® really means for e-commerce leaders. Together with experts from Fightclub and ProfitMetrics, joined by top e-commerce leaders in the panel, we explore when POAS® makes sense, when it doesn’t, and how it can help brands scale sustainably.
Setting up your environment and exploring Automatic1111 Extensions and CLIP Interrogator
Advanced image generation techniques: Textual Inversion, Lora, Merging Lora, and Fine-tuned models
AI Image editing: Img2img editing with text, Stable Diffusion Inpainting, and Outpainting
ControlNet 101: Reproducing templates and controlling poses with MultiControlNet
Mastering ControlNet: Controlling hands, multiple characters, and 3D Openpose
Creating a character sheet and including characters in background photos
Control light: Changing light sets and adding light touches
Combining techniques for seamless character and background integration using MultiControlNet
AI Animations: Getting started with Deforum and creating simple AI animations
Tools and resources for creating AI animated music videos with Deforum
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FREE Webinar: AI Automations
🚀 Introduction to AI Automation
🎨 Implementing AI Automation: strategies and best practices
🌟 Overcoming challenges and future trends in AI automation
What are the benefits of me watching this webinar?
Profit-first mindset
See how shifting from revenue KPIs to profit KPIs changes the way brands make decisions; from budget allocation to product focus.
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THE SHIFT
ABOUT FIGHTCLUB
From revenue metrics to profit clarity
Discover how POAS® gives e-commerce leaders the insights they need to scale sustainably; beyond the limits of ROAS.
THE SHIFT
Inside this 45-minute session
What are the benefits of me watching this webinar?
Elevate your company's potential by joining our free webinar on AI Automations. Uncover the concrete advantages of AI automation in optimizing processes, enhancing efficiency, and refining customer interactions.
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Fightclub isn’t just another digital and creative agency. We’re experts in shaping stunning experiences and delivering measurable success. With a team of savvy experts across B2B and B2C, we infuse long-term strategy with impactful campaigns and smart experimentation that leave a lasting impact.
By embracing innovation, we ensure your brand evolves with the market and stays ahead of the competition. How we make this happen? Not with complicated visions or endless plans, but with smart, effective solutions tailored to tackle your brand’s unique challenges.
After all, everything is fair in love and marketing.
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ROAS vs. POAS
Frederik Boysen
Founder & CEO of ProfitMetrics
Frederik Boysen
Founder & CEO of ProfitMetrics
Dennis de Cat
Managing Director at Fightclub
Behind the numbers
Learn how to calculate break-even ROAS, spot hidden costs, and uncover the real profit impact of each order.
Voices from the field
Join a candid panel with Dennis De Cat, Frederik Boysen and top leading
e-commerce managers who will share their experiences, challenges, and insights.
Inside this 45-minute session
Dennis de Cat
Managing Director at Fightclub
